For those who are familiar with the works of Jim Shore and Ed Hardy, hydraulics is one of the designs from their recent album “Reinventing Yourself”. In this design the person’s arms are raised up as if they are ready to attack anyone and everyone in sight. If you look deeper into this design, you will find that it’s a symbol of the power of strength, courage, and determination. The word hydraulics comes from a French word that means water pressure and hydraulics has nothing to do with these things. But this is what makes this design so unique and worth it’s weight in gold.
The termhydraulics was made popular by an artist named Gabrielle (aka Helmut) Lackner, who was a student of Helmut Schoenborn’s. The combination of the two gave rise to a style of art that was called “postcards”. In his book “How to be Modern”, Helmut Schoenborn discussed postcards as an art medium and mentioned the hydraulics postcard as one of the most unique and beautiful postcards of the time. There is no real explanation behind the formation of this style of art but the inspiration was Lackner’s deep love for art, in particular postcards.
In the past, the termhydraulics was used only in post card design. Today it can be found almost everywhere in the art world. Postcards have taken the traditional form of greeting cards and gave them a whole new edge, a feel that really makes them stand out. Hydraulics gives postcards this special something to them that makes them unique, unlike anything else on the market.